Whether the key corporate value of your company is “team spirit”, “competition” or “operational excellence”, sponsoring a sailing race not only gives credit to the statement, it also creates stunning, shareable brand contents.
We are more than used to watching new Apple ads every year, telling us how cool it is to own one of their devices. As an engineer, this video tells me how cool it is to work in their factories. More than cool, it’s beautiful.
It reminds me of this classic music video, directed by the great Chris Cunningham
Try to run both videos (please mute the first one for Björk’ sake) at the same time!